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Peace, Love, 4 The Greater Good | 4 Rivers Announces Campaign

From the award-winning BBQ restaurant chain comes a new campaign: Peace, Love, 4 The Greater Good.

Peace, Love, 4 The Greater Good | 4 Rivers Announces Campaign

The campaign was conceived by the 4R Restaurant Group team to deepen the connection with their community and guests. 

An homage to 4 Rivers’ humble beginnings, the campaign reflects the compassion of the restaurant’s heritage.

Peace, Love, 4 The Greater Good | 4 Rivers Announces Campaign

The smokehouse restaurant concept grew from a charity event, where the Rivers’ family and friends hosted a BBQ fundraiser to support a young girl facing a cancer diagnosis.

Through the campaign, 4 Rivers Smokehouse guests will have the opportunity to share their “greater good” on a chalkboard display at each of the fourteen 4 Rivers Smokehouse locations. 

Rivers noted that the company’s marketing team developed the campaign to include a chalkboard display at each restaurant, where diners will have the opportunity to write about someone or something for which they are grateful.

The campaign also features a robust social media component, inviting the online community to participate, using the hashtag #4RGreaterGood. 

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