From the award-winning BBQ restaurant chain comes a new campaign: Peace, Love, 4 The Greater Good.
The campaign was conceived by the 4R Restaurant Group team to deepen the connection with their community and guests.
An homage to 4 Rivers’ humble beginnings, the campaign reflects the compassion of the restaurant’s heritage.
The smokehouse restaurant concept grew from a charity event, where the Rivers’ family and friends hosted a BBQ fundraiser to support a young girl facing a cancer diagnosis.
Through the campaign, 4 Rivers Smokehouse guests will have the opportunity to share their “greater good” on a chalkboard display at each of the fourteen 4 Rivers Smokehouse locations.
Rivers noted that the company’s marketing team developed the campaign to include a chalkboard display at each restaurant, where diners will have the opportunity to write about someone or something for which they are grateful.
The campaign also features a robust social media component, inviting the online community to participate, using the hashtag #4RGreaterGood.